FOR IMMEDIATE RELEASE
ORR Protection Unveils New Brand Identity, Signaling the Next Chapter of Growth and Innovation
Louisville, KY – November 4, 2025 — ORR Protection, a national leader in mission-critical fire protection, proudly announces the launch of its new brand identity, marking a pivotal moment in the company’s evolution as it continues to expand its reach, capabilities, and impact across key industries.
The rebrand introduces a modernized logo, refreshed visual system, and revitalized messaging designed to reflect the company’s expanding expertise, commitment to innovation, and dedication to protecting people and property in high-risk, high-reliability environments.
“This new brand isn’t just a new look, it’s a symbol of where ORR is headed,” said Woodie Andrawos, CEO of ORR Protection. “We’ve built a reputation for being trusted partners in mission-critical fire protection. Now, our new identity reflects the sophistication, scale, and vision of the company we’ve become and the future we’re building.”
A Brand Built for the Future
The brand evolution underscores ORR’s ongoing transformation expanding beyond traditional fire protection to include advanced detection, suppression, and monitoring solutions tailored to industries such as data centers, battery energy storage, telecommunications, and power generation.
It also unifies the company’s growing portfolio, including recent acquisitions Compass Fire Solutions and DSI Fire Systems, under a single, cohesive identity reinforcing ORR’s position as one of the most comprehensive fire protection providers in the nation.
“Rebranding represents both our legacy and our ambition,” said Katie Merluzzi, Vice President of Marketing. “It’s the forward of our story, the visual and verbal foundation for how we’ll continue writing the next chapter. Every associate, customer, and partner plays a role in carrying this brand forward.”
A Legacy of Protection. A Vision for What’s Next.
For more than 50 years, ORR Protection has been safeguarding mission-critical operations through customized fire protection systems, expert design and installation, and nationwide inspection, testing, and maintenance services.
The new brand will be rolled out across ORR’s website, digital platforms, fleet, and marketing materials beginning this month, with a new corporate website set to launch in early 2026.
“As we look ahead, this rebrand reinforces our focus on innovation, reliability, and partnership,” added Andrawos. “It’s a statement of who we are today and a promise for where we’re going.”
About ORR Protection
ORR Protection is a leading provider of mission-critical fire protection solutions, delivering design, installation, inspection, testing, maintenance, and 24/7 remote monitoring nationwide. ORR safeguards people, property, and operations through integrated alarm, detection, suppression, and service offerings backed by national engineering and subject-matter expertise. In 2025, ORR earned national recognition in SDM’s industry rankings placing #17 Top Systems Integrator, #22 Integrator by Recurring Monthly Revenue (RMR), #3 Largest Project, as well as #30 on the SDM 100, #17 in Total Annual Revenue, and #8 in Non-Residential Installation Revenue—reflecting our continued growth and leadership in delivering best-in-class fire protection solutions to mission-critical environments.